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Bohan stayed with Dior for more than a decade, continuing to build the brand and make it even more internationally successful. He launched ready-to-wear and baby clothes, making Dior more accessible than ever. Stores started popping up in more cities like London and Hong Kong, and the Dior brand was catapulted to the top of the fashion world.
This time the store opened its doors on the Left Bank, Place Saint-Germain-des-Prés. Also this year, Victoire de Castellane became lead designer of Dior Fine Jewellery and the first Dior Fine Jewellery boutique opened in New York City. In the same year, Dior’s long watch partner Benedom joined the LVMH group. In 2000, Galliano’s leadership was extended to Ready to wear, accessories, advertising and communications. The first campaign under his leadership was photographed by Nick Knight and featured two women simulating intercourse.
Some of these include Les Extraits, whose olfactory beauty is also accompanied by rare glass-making craftsmanship. The savoir-faire of the Dames d’Atelier Dior is an invaluable treasure and includes dexterity and ancestral traditions such as the art of baudruchage which is handed down from generation to generation. Christian Dior starts to sell his drawings to milliners and couture houses including Jean Patou, Schiaparelli, Maggy Rouff, Worth, Balenciaga, Molyneux, and Paquin.
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Frédéric Castet, head of the tailoring workshop since 1953, becomes Creative Director of the Haute Fourrure collections. Following a series of pieces in the magazine ELLE in the summer of 1951, Christian Dior publishes his first book, Je Suis Couturier (published in English as Talking about Fashion in 1954). Christian Dior is awarded the French Legion of Honor for his contribution to the textile industry and fashion craftsmanship. Christian Dior is employed by the house of Lucien Lelong as a designer.
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